Improving the home management experience
Home Cart mobile app is a marketplace where homeowners can avail home services at their fingertips.
Our platform provides a seamless booking experience, easy-to-understand pricing, responsive customer service and an additional guarantee on all work.
User research, Visual design, Prototyping
User testing & research
Since the pandemic began it forced small businesses to close doors some temporarily other permanently.
Since then home owners are finding it difficult to get access of essential services such as electrician, plumber, carpenter, beautician etc. Homeowners are looking for affordable prices and at their convenience.
How might we provide home owners, with home services they need in a efficient manner to save time and money?
Building a trustworthy relationship between customer and service provider.
Safety of both the parties
Online payments (having a credit card)
Predetermined prices for home owners
To gain more information on my problem space, I conducted five one-on-one interviews. My questions were open-ended so that I could dig deep to uncover individual pain points, motivations, and behaviors. The interviews found four common themes, with people knowing the importance of a good service.
Whom did I speak to?
I interviewed home makers, young parents who are busy in careers, young professionals trying to find balance between personal and professional life.
After conducting each of my user interviews, I sorted my findings into interview themes and distilled a singular insight per theme. These findings are shown below.
Home service at fingertips
Home service easily accessible through the app
Able to see the service provider coming at home
able to select the provider based on ratings and experience.
Does not like inquiring
Does not wish to pay a lot of money
Does not wish to waste time calling providers
searching for providers is a waste of time
long wait periods
Works from home
Happy to get home service
No problem spending extra for home services
Comfort is important
Bringing it all together
After going through my findings, I decided to build a persona as a reference tool to help me realign myself with my user interview results during the design process.
The persona was constructed using real user data from my interviews
Meet Emily Parker, she is a
marketing executive in a Startup
company based in Toronto, ON.
She enjoys spending time with
her family, she has been working
from home since the pandemic.
Some Days she gets very busy with work and does not have much time for home, when she is off work she likes to spend time with her family
"Flexibility and getting things done on time is important for me"
- to obtain home services with a
peace of mind.
- to get efficient services.
- finds it difficult to find reliable
- wastes too much time browsing
through the internet looking for
- Likes to get things done on time
- Busy work Schedule
- Spends time reading online reviews on services
After creating my persona, it was time to ideate how on I could make a digital product that alleviates my persona's core pain points.
I created 26 user stories to help me identify tasks that my digital solution could perform for users. After grouping user stories into several epics, I selected the main task, which I began ideating a solution for.
I started the ideation process with the round of Crazy 8’s, after this I created Lo fidelity wireframes on Figma.
Lo fidelity wireframes
The sketches were then translated into Lo fidelity grayscales wireframes after 3 iterations, the final wireframe is shown below;
Three rounds of user testing and iterations were completed with the greyscale prototypes. This process was a massive reality check on the importance of not designing solely based on my own intuition. Test participants found many of Home Cart's elements confusing to navigate.
The journey to high fidelity.
After completing user testing, I wanted to add delight to my wireframes by injecting color, fine tuning my typography, and further building out the components of my design. This was the part of the project I struggled with the most. I was terrified I would ruin Home Cart by making bad visual design decisions.
Pre User Testing
Post User Testing
Reiterate, Reiterate, Reiterate !
Once the first high fidelity version of my prototype was created, I immediately began reiterating upon the design to improve it. I added animations to add delight and discovered a love for motion design. I refined my colour pallet and removed unnecessary elements to de-clutter my original design.
The Final Design
After weeks of fighting InVision, saving corrupted Figma files, and teaching myself the ins and outs of Figma - I was finally done with my high fidelity prototype.
My design is now market ready, ready to empower Home owners. Home Cart will not only provide home owners the sense of reliability and comfort but also help them save time and money.
Notable features of the app
Users can earn loyalty points everytime they request a service.
Once the users have earned points they can use those points instead of money.
Bookings can be modified.
Users have a profile with ratings and other information.
Price comparisons, users have more independence to select therefore controlled rates.
Loyalty points earned upon referrals to friends and family