Home Cart

Improving the home management experience

Overview

Home Cart mobile app is a marketplace where homeowners can avail home services at their fingertips.

Our platform provides a seamless booking experience, easy-to-understand pricing, responsive customer service and an additional guarantee on all work.

Role

Product Designer
User research, Visual design, Prototyping
User testing & research

Background

Since the pandemic began it forced small  businesses to close doors some temporarily other permanently. 

Since then home owners are finding it difficult to get access of essential services such as electrician, plumber, carpenter, beautician etc. Homeowners are looking for affordable prices and at their convenience. 
 

How might we provide home owners,  with home services they need  in a efficient manner to save time and money?
 

Constraints

  • Building a trustworthy relationship between  customer and service provider.

  • Safety of both the parties

  • Connectivity (wifi)

  • Online payments (having a credit card)

Opportunities

  • Predetermined prices for home owners

  • More jobs 

  • Controlled prices

Research Insights

To gain more information on my problem space, I conducted five one-on-one interviews. My questions were open-ended so that I could dig deep to uncover individual pain points, motivations, and behaviors. The interviews found four common themes, with people knowing the importance of a good service.

Whom did I speak to?

I interviewed home makers, young parents who are busy in careers, young professionals trying to find balance between personal and professional life.

After conducting each of my user interviews, I sorted my findings into interview themes and distilled a singular insight per theme. These findings are shown below.

Pain Points

Behaviour

Motivation

  • Home service at fingertips

  • very flexible

  • Predetermined prices

  • Home service easily accessible through the app

  • Able to see the service provider coming at home

  • able to select the provider based on ratings and experience.

  • Does not like inquiring 

  • Does not wish to pay a lot of money

  • Does not wish to waste time calling providers

  • searching for providers is a waste of time 

  • long wait periods

  • not flexible

  • Works from home

  • Happy to get home service

  • No problem spending extra for home services

  • Comfort is important


Bringing it all together
After going through my findings, I decided to build a persona as a reference tool to help me realign myself with my user interview results during the design process.
The persona was constructed using real user data from my interviews

Meet Emily Parker, she is a 
marketing executive in a Startup 
company based in Toronto, ON.
She enjoys spending time with
her family, she has been working 
from home since the pandemic.
Some Days she gets very busy with work and does not have much time for home, when she is off work she likes to spend time with her family

Emily Parker
"Flexibility and getting things done on time is important for me"

Marketing Executive

Goals

- to obtain home services with a 
peace of mind. 

- to get efficient services.

Pain points

- finds it difficult to find reliable 
  service 
- wastes too much time browsing 
  through the internet looking for 
service providers.

Behaviour

- Likes to get things done on time 
(punctual)

- Busy work Schedule 

- Spends time reading online reviews on services 

  • Facebook
  • Twitter

Ideate 

After creating my persona, it was time to ideate how on I could make a digital product that alleviates my persona's core pain points.

I created 26 user stories to help me identify tasks that my digital solution could perform for users. After grouping user stories into several epics, I selected the main task, which I began ideating a solution for.

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Initial Sketches

I started the ideation process with the round of Crazy 8’s, after this I created Lo fidelity wireframes on Figma.

Lo fidelity wireframes

The sketches were then translated into Lo fidelity grayscales wireframes after 3 iterations, the final wireframe is shown below; 

Three rounds of user testing and iterations were completed with the greyscale prototypes. This process was a massive reality check on the importance of not designing solely based on my own intuition. Test participants found many of Home Cart's elements confusing to navigate.

Visual Identity

The journey to high fidelity.

After completing user testing, I wanted to add delight to my wireframes by injecting color, fine tuning my typography, and further building out the components of my design. This was the part of the project I struggled with the most. I was terrified I would ruin Home Cart by making bad visual design decisions.

Pre User Testing

Post User Testing

High Fidelity

Reiterate, Reiterate, Reiterate !

Once the first high fidelity version of my prototype was created, I immediately began reiterating upon the design to improve it. I added animations to add delight and discovered a love for motion design. I refined my colour pallet and removed unnecessary elements to de-clutter my original design.

The Final Design

After weeks of fighting InVision, saving corrupted Figma files, and teaching myself the ins and outs of Figma - I was finally done with my high fidelity prototype.
 
My design is now market ready, ready to empower Home owners. Home Cart will not only provide home owners the sense of reliability and comfort but also help them save time and money.

Notable features of the app

  • Users can earn loyalty points everytime they request a service.

  • Once the users have earned points they can use those points instead of money.

  • Bookings can be modified.

  • Users have a profile with ratings and other information.

  • Price comparisons, users have more independence to select therefore controlled rates.

  • Loyalty points earned upon referrals to friends and family 

The video shown above is final prototype of Home Cart

Insights

This project was an excellent learning experience for me to apply the skills that I had gained from BrainStation. Now that the program is complete, I plan to continue to refine my skills as a UX designer by: 

​Develop other task flows in the app based on previously made user stories
Conduct user testing on my target market with each subsequent iteration

Gain feedback from peers as I continue my journey as a UX designer.

My time at BrainStation has been a challenging journey, but ultimately a validating one. When I entered this course, I was unaware and scared as I made a career change. But learning the process and tools, executing this project and others, and getting honest feedback from my educators and peers has made me believe I can do this, and I will.